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ADRIANA VECCHIOLI
AR VR Artist & Designer, helping XR companies reach their full potential.
FEATURED PROJECTS
NBA AR
The official AR app of the National Basketball Association 🏀
NBA AR allows fans to play virtual pop-a-shot from any point in the world through AR technology.
In partnership with Apple, I designed the UX & UI of this game. The first augmented reality game by a US sports league and one of the very first apps built with ARKit.
MEDUSA AR-ACTIVATED ART
« Adriana Vecchioli employs this interactiveness to address societal issues faced by women globally. With her empowering interactive Art piece MEDUSA, WAKE UP! she is emphasising the strength of a woman in finding healing from sexual violence. »
- XRMust
Acrylic painting with custom Snapchat lens.
Exhibited at the AR House Art Gallery, sp[a]ce Gallery and DesignCon 🐍
In partnership with Snap Inc. and VRScout.
Medusa represents the victims of rape culture, bleeding from their traumas and shamed by society. But all is not lost: snakes symbolize the continual renewal of life, as their skin shed and their venom is used to potion poison and medicine alike.
With this piece, I choose to give Medusa peace – along with her power back.
THE HUNGER GAMES - AR COVER
As part of the launch for The Ballad of Songbirds and Snakes, the long-awaited prequel to The Hunger Games series, we partnered with Geenee and Ignition Creative to bring its cover to life. I designed an AR activation celebrating the return of the franchise.
The experience transforms the book when scanned with a mobile device, activating 3D animations of the book’s iconic emblem.
Check it out here.
IT CHAPTER 2 - WEBAR SELFIE
« A spine-tingling interactive AR experience » - AdAge 🎈
Pennywise and his sinister red balloons emerged from movie posters to give fans an unexpected selfie surprise.
This campaign for Warner Bros. converted It's traditional media touch points (posters, trailers, ads) into a mobile WebAR experience that placed users into the world of Pennywise... with a surprise twist that users could share.
This campaign's engagement significantly outperformed typical conversion rates, with more than 5% converting to links: viewing additional content or purchasing tickets.
You can try it out here.
WHISPERS - AR AUDIO FOR BOSE
Our team came together at MIT Media Lab to explore brand new UX paradigms in audio AR with Bose™ AR Frames.
Introducing one of the World's First Augmented Audio Reality Apps for Bose™ AR Frames: enhancing the real world with contextual audio interface. I led the UI & UX design. Read more.
Winner of the Bose AR Capital Factory competition at SXSW 2019.
FIND.IT - GOOGLE GLASSWARE
Find.It is one of the 1st AR app on Google Glass, which remembers where your things are.
It saves the location of your belongings, simply by taking a photo.
and I make movies
Trapped in a boring marriage, a young and introverted woman crosses into the desert... to surrender to her secret splashy obsession.
Made by a female team of filmmakers, COMIN' IN HOT is an adventurous and surreal take on self awakening.
HOW FAR
A women-driven look at an age-old story:
When the wife meets the other woman, both get caught into a downward spiral.
Semi-Finalist at the Oscar-qualifying Flicker's Rhode Island International Film Festival.
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