PRODUCT DESIGN | CREATIVE TECH
Adriana Vecchioli is a multidisciplinary Product Designer & Creative Director, wielding Emerging Technologies (XR, Film, ML, AI) to tell powerful, visceral stories.
Made in France. Thriving in Los Angeles.
SELECTED PROJECTS
SOCIAL FILTERS
Interactive AR experiences design on Snapchat and TikTok, that have amassed over 4M views.
Snap Lens Network - Verified AR Creator | TikTok - Top 5% of Effect Creators.
NBA AR GAME
The official AR app of the National Basketball Association 🏀
Problem: NBA needed to connect with fans outside of the stadium.
Solution: NBA AR, a virtual pop-a-shot game that allows fans to play from anywhere in the world. The first AR game by a US sports league and one of the very first apps built with ARKit.
UX & UI game design, in partnership with Apple.
MEDUSA AR-ACTIVATED ART
Problem: When Snap introduced its Marker Tracking feature on Lens Studio, they needed innovative use cases to stimulate its adoption by Lens creators.
Solution: An acrylic painting paired with a custom, interactive Snapchat lens leveraging the then-unreleased feature. In addition to its innovative use of technology, the artwork's powerful message secured some exhibition slots at the AR House Art Gallery, sp[a]ce Gallery and DesignCon 🐍
""With her empowering interactive Art piece MEDUSA, WAKE UP!, [Adriana Vecchioli] is emphasising the strength of a woman in finding healing from sexual violence." — XRMust
THE HUNGER GAMES - AR COVER
Problem: Publishing company Scholastic wanted to drive up UGC upon the launch of The Ballad of Songbirds and Snakes, the long-awaited prequel to The Hunger Games series.
Solution: Design of an AR Activation that transforms the book when scanned with a mobile device, with 3D animations of the franchise’s iconic emblem.
Check it out here.
WHISPERS - AR AUDIO FOR BOSE
Our team came together at MIT Media Lab to explore brand new UX paradigms in audio AR with Bose™ AR Frames.
Introducing one of the World's First Augmented Audio Reality Apps for Bose™ AR Frames: enhancing the real world with contextual audio interface. I led the UI & UX design. Read more.
Winner of the Bose AR Capital Factory competition at SXSW 2019.
FEATURED TALK
EXPERIENCE HIGHLIGHTS
1Award-Winning Creator 🎬
Traditional Media & GenAI expertise on all formats.
Featured at TIFF, SXSW, HollyShorts
Winner of AI LA's Cinema Synthetica.
2EMEA Tech Lead at Twitter 🛠️
Led EMEA-centric feature design from the design stage through post-launch.
Increased year-over-year revenue by 18%.
3Design Lead at Geenee 🧞♂️
Designed user-facing web CMS app and AR camera interfaces for a 3D WebAR platform for brand retail advertisements. Raised $11.4M.
4Taught XR Design to 1,200+ students and professionals 👩🏼🏫
Created and taught custom courses and guest lectures for XR Terra, Skillshare, Circuit Stream, SVA NYC and Codementor.
5Google Glass App Design 🧐
End-to-end product design & development for a Google Glass app that acts as a visual memory.
Accelerated at StartupHouse, San Francisco.
SAY HELLO
Private Portfolio available upon request.
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