Los Angeles-based AR / VR designer and creative technologist.
Helping XR tech companies reach their full potential by leading their design development.
The official AR app of the National Basketball Association 🏀
NBA AR allows fans to play virtual pop-a-shot from any point in the world through AR technology.
In partnership with Apple, I designed the UX & UI of this game. The first augmented reality game by a US sports league and one of the very first apps built with ARKit.
MIDNIGHT SKY VR 🪐
Midnight Sky VR is a Cardboard game that lets you drift into space and interact with stars & planets ✨Exploring the power of VR as an introspective tool, this app creates safe, poetic universes to inspire imagination and relieve anxiety.
Built open-source & designed by yours truly.
WHISPERS - AR AUDIO FOR BOSE
Our team came together at MIT Media Lab to explore brand new UX paradigms in audio AR with Bose™ AR Frames.
Introducing one of the World's First Augmented Audio Reality Apps for Bose™ AR Frames: enhancing the real world with contextual audio interface. I led the UI & UX design.
Winner of the Bose AR Capital Factory competition at SXSW 2019.
THE HUNGER GAMES AR COVER
As part of the launch for The Ballad of Songbirds and Snakes, the long-awaited prequel to The Hunger Games series, we partnered with Geenee and Ignition Creative to bring its cover to life. I designed an AR activation celebrating the return of the franchise.
The experience transforms the book when scanned with a mobile device, activating 3D animations of the book’s iconic emblem.
Check it out here.
MEDUSA AR-ACTIVATED ART
In partnership with Snap Inc. and VRScout, I painted this piece and built a custom Snapchat lens to bring it to life.
Exhibited at the Space Gallery (Pasadena) and DesignCon (Anaheim). 🐍
Medusa represents the victims of rape culture, bleeding from their traumas and shamed by society. But all is not lost: snakes symbolize the continual renewal of life, as their skin shed. Their venom is a key ingredient to prepare poison and medicine alike.
With this piece, I choose to give Medusa inner peace – along with her power back.
IT CHAPTER 2 - AR SELFIE
« A spine-tingling interactive AR experience » - AdAge 🎈
Pennywise and his sinister red balloons emerged from movie posters to give fans an unexpected selfie surprise.
In partnership with Geenee and Pretty Big Monster, this campaign for Warner Bros. converted It's traditional media touch points (posters, trailers, ads) into a mobile WebAR experience that placed users into the world of Pennywise... with a surprise selfie that users could share.
This campaign's engagement significantly outperformed typical conversion rates, with more than 5% converting to links such as viewing additional content or purchasing tickets.
You can try it out here.
FACE FILTERS 👸🏼
I made a variety of face filters.
Try this one on Snapchat ↓
Find.It is one the 1st AR app on Google Glass, which remembers where your things are.
It saves the location of your belongings, simply by taking a photo.
LEARN ABOUT UX & VR
I partnered with Skillshare to teach online classes about User Experience in Virtual Reality:
How to Design Movements that Defeat VR Motion Sickness
"This class exceeded my expectations! Great class, motion sickness triggers can be quite subtle but leave a big impact on users experiencing your creation."
"Truly recommend to people who have started to work with VR, AR or XR!"
"I loved it! Short videos straight to the point and packed with information."
and I make movies
COMIN' IN HOT
Trapped in a boring marriage, a young and introverted woman crosses into the desert... to surrender to her secret splashy obsession.
Made by a female team of filmmakers, COMIN' IN HOT is an adventurous and surreal take on self awakening.
A women-driven look at an age-old story:
When the wife meets the other woman, both get caught into a downward spiral.
HOW FAR is the first film I wrote and produced, in addition to starring in.
Semi-Finalist at the Oscar-qualifying Flicker's Rhode Island International Film Festival.
YOU'RE IN GOOD COMPANY
Clients & Partners
Here’s How You Can Make a 360 VR App in 10 Minutes
How Virtual Reality is Changing Storytelling Forever
AR & VR:
UX Design for New Realities
Hoy Es Diseño
HOW TO: BE A REMOTE UI/UX DESIGNER
Google Glass Loses Focus
The Wall Street Journal
Pennywise Loves Your Selfie
How AR Can Help You Find Your Keys