PRODUCT DESIGN | CREATIVE TECH
Adriana Vecchioli is a Product Designer & Creative Director, wielding Emerging Technologies (XR, Film, ML, AI) to craft captivating, visceral experiences to make your product shine.
Made in France. Thriving in Los Angeles.
SELECTED PROJECTS
CUSTOM SOCIAL FILTERS
As a Snap Lens Network and a Top 5% TikTok Effect Creator, my interactive AR filters have generated over 5M views.
NBA AR GAME
The official AR app of the National Basketball Association 🏀
NBA needed to connect with fans outside of the stadium. So we made NBA AR, a virtual pop-a-shot game that allows fans to play from anywhere in the world.
I designed the UX & UI, in partnership with Apple,
The first AR game by a US sports league and one of the first apps built with ARKit, demonstrating how sports brand can build deeper connections with their audience.
MEDUSA AR-ACTIVATED ART
To support Snap's Marker Tracking adoption on Lens Studio, I created a custom interactive AR filter paired with a physical painting.
The experience leveraged then-unreleased technology and delivered a powerful message, earning exhibition spots at the AR House Art Gallery, sp[a]ce Gallery and DesignCon 🐍
""With her empowering interactive Art piece MEDUSA, WAKE UP!, [Adriana Vecchioli] is emphasising the strength of a woman in finding healing from sexual violence." — XRMust
THE HUNGER GAMES - AR COVER
To boost fan engagement, publishing company Scholastic sought innovative ways to drive up UGC for the launch of The Ballad of Songbirds and Snakes, the long-awaited prequel to The Hunger Games.
I designed an AR Activation that transforms the book into a 3D experience, breathing life into the franchise’s iconic emblem.
Check it out here.
WHISPERS - AR AUDIO FOR BOSE
Our team came together at MIT Media Lab to explore brand new UX paradigms in audio AR with Bose™ AR Frames.
Introducing one of the World's First Augmented Audio Reality Apps for Bose™ AR Frames: enhancing the real world with contextual audio interface. I led the UI & UX design. Read more.
Winner of the Bose AR Capital Factory competition at SXSW 2019.
PUBLIC SPEAKING
In our SXSW 2024 talk, we discussed utilizing XR & AI filmmaking techniques to empower artists and fuel their creativity.
EXPERIENCE HIGHLIGHTS
1Award-Winning Creator 🎬
Traditional Media & GenAI expertise on all formats.
Featured at TIFF, SXSW, HollyShorts
Winner of AI LA's Cinema Synthetica.
2EMEA Tech Lead at Twitter 🛠️
Led EMEA-centric feature design from the design stage through post-launch.
Increased year-over-year revenue by 18%.
3Design Lead at Geenee 🧞♂️
Designed user-facing web CMS app and AR camera interfaces for a 3D WebAR platform for brand retail advertisements. Raised $11.4M.
4Taught XR Design to 1,200+ students and professionals 👩🏼🏫
Created and taught custom courses and guest lectures for XR Terra, Skillshare, Circuit Stream, SVA NYC and Codementor.
5Google Glass App Design 🧐
End-to-end product design & development for a Google Glass app that acts as a visual memory.
Accelerated at StartupHouse, San Francisco.
CREATIVE PHILOSOPHY
As a design partner, I work with forward-thinking brands and startups to craft immersive experiences that resonate visually and emotionally. From bringing a product to life to translating a brand into virtual realms, my process is rooted in collaboration and creative innovation.
I don’t just create visuals—I help build worlds.
Each project is a chance to explore new ways to captivate an audience, tell stories, and make lasting impressions. Using cutting-edge design and immersive technologies, my goal is to elevate every project beyond the expected and shape how audiences engage with products and ideas.And the results speak for themselves.
If you’re looking for more than just a designer—if you want a partner who can transform your vision into an artistic, high-impact experience—I’d love to collaborate.
READY TO CREATE SOMETHING AMAZing?
Private Portfolio available upon request.
Sign up for fresh deliveries of film & XR goodies - straight to your inbox. Once a month, max.