Adriana Vecchioli

Adriana VECCHIOLI
Product Designer, Storyteller & Creative Director,
leveraging Emerging Technologies (XR, Film, ML, AI) to craft visceral experiences that make your product shine.

Made in France & Italy. Thriving in Los Angeles.
Captivate your audience
I partner with innovative brands and startups to design immersive experiences that resonate both visually and emotionally. From bringing your product to life to translating your brand into virtual spaces, I thrive on flexibility and creative collaboration.

I use spatial design and cutting-edge technologies to elevate each project beyond the expected, and shape how audiences connect with products and ideas.

The results speak for themselves: millions of views, 18% revenue growth, and over $10M raised.
Exceptional design isn’t just aesthetics—it’s a strategic tool to boost engagement, differentiate your brand, and improve usability, driving loyalty and satisfaction.

If you're seeking a creative partner to transform your vision into a high-impact experience, let's collaborate.

AUGMENTED REALITY
Connect through stories. Reach new and existing audiences with interactive experiences on social media.
CREATIVE DIRECTION
From concept to launch, I create breathtaking visuals that engage consumers and fans alike.
XR UX DESIGN
I specialize in crafting interfaces for virtual, augmented, and mixed reality. Every touchpoint is designed to ensure users feel connected through fluid, intiutive interactions.
NEW TECH + AI
Stay ahead of the curve—I can assist you in being amongst the first to transform your business with emerging technologies and artificial intelligence.
Trusted BY
FEATURED IN
SELECTED PROJECTS
CUSTOM SOCIAL FILTERS

As a Snap Lens Network and a Top 5% TikTok Effect Creator, my interactive AR filters have generated over 5M views.
NBA AR GAME
The official AR app of the National Basketball Association 🏀

NBA needed to connect with fans outside of the stadium. So we made NBA AR, a virtual pop-a-shot game that allows fans to play from anywhere in the world.
I designed the UX & UI, in partnership with Apple,

The first AR game by a US sports league and one of the first apps built with ARKit, demonstrating how sports brand can build deeper connections with their audience.
MEDUSA AR-ACTIVATED ART
To support Snap's Marker Tracking adoption on Lens Studio, I created a custom interactive AR filter paired with a physical painting.

The experience leveraged then-unreleased technology and delivered a powerful message, earning exhibition spots at the AR House Art Gallery, sp[a]ce Gallery and DesignCon 🐍

""With her empowering interactive Art piece MEDUSA, WAKE UP!, [Adriana Vecchioli] is emphasising the strength of a woman in finding healing from sexual violence." — XRMust
THE HUNGER GAMES - AR COVER
To boost fan engagement, publishing company Scholastic sought innovative ways to drive up UGC for the launch of The Ballad of Songbirds and Snakes, the long-awaited prequel to The Hunger Games.

I designed an AR Activation that transforms the book into a 3D experience, breathing life into the franchise’s iconic emblem.
Check it out here.
WHISPERS - AR AUDIO FOR BOSE
Our team came together at MIT Media Lab to explore brand new UX paradigms in audio AR with Bose™ AR Frames.

Introducing one of the World's First Augmented Audio Reality Apps for Bose™ AR Frames: enhancing the real world with contextual audio interface. I led the UI & UX design. Read more.

Winner of the Bose AR Capital Factory competition at SXSW 2019.
EXPERIENCE HIGHLIGHTS

1
Award-Winning Creator 🎬
Traditional Media & GenAI expertise on all formats.
Featured at TIFF, SXSW, HollyShorts.
Winner of Cinema Synthetica.
2
EMEA Tech Lead at Twitter 🛠️
Led EMEA-centric feature design from the design stage through post-launch.
Increased year-over-year revenue by 18%.
3
1,200+ XR Design students 👩🏼‍🏫
Created and taught custom courses, workshops and lectures for XR Terra, Skillshare, Circuit Stream, SVA NYC and Codementor.
PUBLIC SPEAKING

In our SXSW 2024 talk, we discussed utilizing XR & AI filmmaking techniques to empower artists and fuel their creativity.
"Adriana has an exceptional ability to bridge creative vision and emerging technologies.
Her insights into XR and AI as a creator, paired with her strategic approach, helped us source innovative tech companies and creators that align with our investment goals."

Marco DeMiroz
Co-founder & General Partner,
The Venture Reality Fund

"I love working with Adriana. She brings an incredible energy and bold creativity to the table. She knows when to listen and collaborate, but also when to challenge the team to push boundaries. Adriana is a gifted storyteller who combines artistic direction with technical precision, making a huge impact on the narrative and the overall production."

Martine Melloul
Film Producer & CEO - Kali Pictures
Producers Guild of America

"Adriana created a full VR Design course for XR Terra, which helped increase student recruitment significantly. Her ability to create immersive learning experiences, combined with her passion for the field and her strategic approach were key in making the course engaging and successful--Working with her is an amazing journey!"

Hakan Satiroglu
Founder & General Manager, XR Terra
Vice President - Strategy, The Glimpse Group
READY TO CREATE SOMETHING AMAZing?
Private Portfolio available upon request.
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